Nestled within the heart of Wake Forest lies a thriving hub of diverse businesses that embody the spirit of the charming Town. The Wake Forest Business and Industry Partnership (WFBIP) recently collaborated with Roseland Pictures to create a promotional video discovering the delightful essence of Downtown Wake Forest. Highlighting its unique blend of businesses that cater to various interests and preferences, the video showcases local businesses that not only reflect the town's rich history but also its vibrant present, offering a wide array of experiences for both residents and visitors.
Jason Cannon, President of the WFBIP, approached Roseland Pictures with a unique idea not prominent in town promotional videos. “He came to us with the big idea to promote Downtown Wake Forest, not from the typical 'family fun' angle, but instead highlighting how Wake Forest has multiple offerings for the ‘grown-up’ crowd as well," said John Sammon, Roseland’s Managing Director. Taking the inspiration Cannon had given, Sammon and his team ran with it. “We thought it would be great to follow three separate adults as they experience a diverse set of activities across Downtown, from shopping, yoga, bowling, etc., and then have them all meet up for happy hour, dinner, and a live show,” said Sammon. “This approach allowed us to highlight local businesses and show the public that in addition to Wake Forest’s many offerings for youth and family, there’s a whole other layer of fun designed for adults.”
Roseland worked closely with the WFBIP to identify businesses that were enthusiastic to participate, recognizing the promotional value for both Downtown Wake Forest and their establishments. They specifically sought out companies that offered engaging entertainment opportunities for adults. These business owners were overjoyed to help promote Downtown, and used their own networks to help fill in spaces with extras on scene.
Businesses featured in the video include:
Unwined - Wine Shop and Yoga: Unwined is a gem that marries two unlikely yet complementary elements—wine and yoga! It's a haven for those seeking relaxation, balance, and the finer flavors of life.
The Loading Dock: The Loading Dock co-working space and entrepreneurial incubator epitomizes the evolving nature of work culture. It’s more than just a shared office space; it’s a collaborative environment fostering innovation and creativity. It serves as a melting pot for entrepreneurs, freelancers, and small businesses, where ideas flow freely and connections are made, redefining the traditional workspace.
North Carolina General Stores: A treasure trove of local products, North Carolina General Stores is a tribute to the state's uniqueness. It showcases items crafted with care, each telling a story of North Carolina’s rich heritage.
Shorty's Famous Hot Dogs: For over a century, Shorty's Famous Hot Dogs has been an integral part of the Wake Forest community. It’s more than a place to grab a quick bite; it’s a symbol of Wake Forest’s tradition and heritage.
Norse Brewing Company: Bringing a slice of Scandinavia to Wake Forest, Norse Brewing Company offers not just a variety of crafted beers and delectable food but an ambiance that transports visitors to the lands of the Norse.
Strike and Barrel: The amalgamation of entertainment and social interaction, Strike and Barrel is a destination for fun and camaraderie. With its bowling alley complex, it’s not just a place for a friendly game; it’s a space that ignites joy and connections among people of all ages.
Tonic Bar and Social Club: Tonic Bar and Social Club serves up a perfect blend of casual elegance and conviviality. It's a haven for those seeking finely crafted cocktails and a lively yet relaxed social environment. The bar embodies the town’s spirit of camaraderie and unwinding after a day's work.
Bodega Tapas & Wine: Bodega Tapas & Wine is a haven for food enthusiasts, offering a culinary journey through exquisite tapas and a curated wine selection. It’s a place where flavors and conversations intertwine, creating memorable dining experiences.
Firebox Theatre Company: The Firebox Theatre Company, nestled within “The Graham” Cultural Arts Center, is a creative performance powerhouse. It’s a space where the performing arts thrive, offering diverse and thought-provoking productions that stimulate the mind and touch the soul.
Cannon’s hope is that the video will introduce Wake Forest residents to new and exciting experiences, encourage those in surrounding areas to explore the Town further, and entice potential newcomers to consider Wake Forest as a place that has something for everyone, whether young or old. "For an amazing meal, a night out at the theater, and the perfect setting for a quaint yet memorable experience, book a babysitter and head out for all Downtown Wake Forest has to offer," said Cannon.
The most rewarding aspect for Roseland Pictures was the collaboration with the business owners and the Town itself. "We loved getting to know many of the business owners Downtown,” said Sammon. “They were incredibly helpful in making this film a true collaboration between all of us, beginning with the WFBIP."
Downtown Wake Forest is more than just a collection of businesses; it's a tapestry of experiences waiting to be explored. The confluence of these unique establishments provides a canvas where individuals can discover, dine, and delight in the multifaceted offerings. The sense of community and history intertwined with modern amenities makes it a destination that appeals to all, fostering a vibrant and inclusive environment.
As Wake Forest continues to evolve and grow, its Downtown remains its anchor—a testament to its rich heritage and a promising glimpse into its future. The collaborative efforts of businesses like these reflect the town's dedication to quality of life, offering a space that invites everyone to embrace the distinctive charm and vitality it has to offer. In Downtown Wake Forest, there's a place for everyone and new experiences waiting to be discovered. “We look forward to seeing you delight in it all with us,” says Cannon. “But in the meantime, don’t miss the great story we have to tell through this feature video!”
