Can artificial intelligence make customer service more personal? The Cotton Company believes it can. Learn how this Wake Forest staple is using AI to answer questions, share local history, and give its team more time to do what matters most: building meaningful connections with every customer.

Rebekah Werner founded Unita Marketing to help small businesses grow through personalized service, trusted relationships, and strategic marketing. Learn how Wake Forest's entrepreneurial community, local connections, and Wake Forest Founders helped shape her business and why she's committed to helping others succeed.

Discover how Framed Eyewear is bringing a personalized approach to vision and style in Downtown Wake Forest. Meet co-owners Anne Hanekom and Angela Brinkmann and learn how their boutique is helping customers find eyewear that feels uniquely their own.

North Carolina has officially made the Capital Boulevard transformation a top transportation priority, paving the way for a limited-access expressway connecting Wake Forest to Raleigh. Learn what the fully funded project means for commuters, businesses, and the future of economic development in our community.

Meet Alejandro Morales Goncalves, founder and COO of STOA, and discover how the Wake Forest Founders program helped transform both his business and his outlook. From streamlining operations to building authentic connections, his story highlights the power of entrepreneurship rooted in community.