Alejandro Morales Goncalves, Founder of STOA, is making waves in Wake Forest’s entrepreneurial scene. As an alumnus of the Wake Forest Founders Accelerator and recent Pitch Competition award winner, he’s turning big ideas into measurable impact. Discover how STOA’s journey reflects the power of innovation, mentorship, and community support in shaping the future of business.

White Story Cafe has quickly become one of Downtown Wake Forest’s most talked-about new spots. Founded by Cherry Coyne and her family, the café blends homestyle favorites, warm hospitality, and a rich backstory that traces from Bangkok to White Street. Discover why locals are lining up — sometimes for nearly an hour — to experience this new culinary gem.

Happy Feet Planet, a popular indoor play destination for kids, is bringing its third Triangle location to Wake Forest Exchange. Opening in spring 2026, the 8,000 sq. ft. facility will feature a three-story playground designed to provide safe, device-free fun for children while parents relax nearby. Learn how this family-inspired business is set to become a favorite spot for young families in Wake Forest.

Good Neighbor Day returns to Joyner Park this September, uniting residents, businesses, and community leaders in a celebration that showcases Wake Forest’s welcoming spirit and economic vitality.